Last updated: 7 June 2025
Thank you for visiting pay-per-click.co.uk ("PPC", "we", "us", "our"). We respect your privacy and are committed to protecting your personal data. This Privacy & Cookie Policy explains how we collect, use, disclose, retain and protect your information when you visit https://pay-per-click.co.uk/ (the "Site") or otherwise interact with us.
sixredsquares Ltd is registered in England & Wales (Company No. 07667850). Our registered office is Unit 7b Victoria Business Park, Southend-on-Sea, Essex, SS2 5BY. We are the data controller for personal data processed through the Site within the meaning of the UK GDPR and the Data Protection Act 2018. If you have questions, contact us at privacy@pay-per-click.co.uk.
This Policy applies to personal data we process when you:
It does not apply to third‑party websites or services linked from our Site. Please review those third parties’ privacy notices separately.
| Category | Examples | How we collect |
|---|---|---|
| Identity & Contact Data | Name, business name, email, phone, postal address, job title | Forms you complete, phone calls, emails, social media messages |
| Technical & Usage Data | IP address, device type, browser, operating system, pages viewed, clicks, scroll depth, time spent | Cookies, pixels and similar technologies (see Section 9) |
| Marketing & Communications Data | Your marketing preferences, survey responses, feedback | Forms, email footers, verbal confirmation |
| Transactional Data | Records of enquiries, proposals, invoices, contracts | Our CRM and financial systems |
We do not intentionally collect special‑category data (e.g. health, race, religion) or children’s data.
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Responding to enquiries, providing quotations and delivering our services | Art 6(1)(b) Contract |
| Monitoring Site performance, generating aggregated statistics and improving user experience | Art 6(1)(f) Legitimate interests (to operate an efficient, high‑performing website) |
| Measuring and optimising our advertising campaigns | Art 6(1)(a) Consent (cookies) and Art 6(1)(f) Legitimate interests |
| Sending newsletters or marketing about our services | Art 6(1)(a) Consent (opt‑in) or PECR soft opt‑in where applicable |
| Maintaining internal records, accounts and legal compliance | Art 6(1)(c) Legal obligation and Art 6(1)(f) Legitimate interests |
We will never sell your personal data.
We retain personal data only for as long as necessary for the purposes set out above:
Data that is no longer required is securely deleted or anonymised.
We share data only with trusted third parties who perform services for us under contract, including:
Some partners (e.g. Google, Meta, LinkedIn, Microsoft) may process data outside the UK/EU. Where we transfer data internationally, we rely on adequacy regulations or approved transfer mechanisms (e.g. Standard Contractual Clauses) to protect it.
We apply appropriate technical and organisational measures to safeguard personal data, including:
Under the UK GDPR you may have the right to:
To exercise any rights, email privacy@pay-per-click.co.uk.
Cookies are small text files placed on your device to store information. Pixels, tags and local storage perform similar functions. For simplicity, we refer to all of these as “cookies”.
| Provider | Cookie names (examples) | Purpose | Expiry | Consent required? |
|---|---|---|---|---|
| Essential (first‑party) | wp_*, PHPSESSID |
Remember preferences, enable core Site functionality | Session – 12 months | No (strictly necessary) |
| Google Analytics | _ga, _gid, _gat |
Measure Site usage, compile reports | 1 day – 24 months | Yes |
| Google Ads | IDE, ANID, _gcl_au |
Track ad conversions, remarket to visitors | 30 days – 13 months | Yes |
| Meta (Facebook) Pixel | _fbp |
Measure ad performance, build custom audiences | 90 days | Yes |
| LinkedIn Insight Tag | li_fat_id, lidc |
Campaign reporting & retargeting | 24 hours – 6 months | Yes |
| Microsoft Clarity | _clck, _clsk, CLID |
Session replays & heat‑maps | 30 days – 13 months | Yes |
On your first visit you will see a cookie banner giving you the option to Accept all, Reject non‑essential, or Customise settings. You can change or withdraw your consent at any time by clicking “Cookie Preferences” in the Site footer.
You may also block or delete cookies via your browser settings. For guidance, see:
chrome://settings/cookiesedge://settings/content/cookiesabout:preferences#privacyBlocking cookies may affect Site functionality.
We may update this Policy periodically. Any changes will be posted on this page with a new “Last updated” date. Significant changes will be highlighted via the Site or email where appropriate.
Questions, comments or requests relating to this Policy are welcome. Please email privacy@pay-per-click.co.uk or write to: Data Protection Officer, sixredsquares Ltd, Unit 7b Victoria Business Park, Southend-on-Sea, Essex, SS2 5BY.