Most businesses waste money on Google Ads because they don’t know how to measure success — or what success should even look like. This guide gives you the exact formula to calculate if your campaign will be profitable before you spend a penny.
Set winning KPIs based on your pricing, close rate, and lead value
Avoid common traps like chasing clicks instead of conversions
Test angles the smart way without burning through your budget
Scale with confidence once your funnel proves it can convert
Predictable Growth with Google Ads
We’ll show you how to reverse-engineer your campaign using the CPL and CPA formulas. No guesswork — just clear targets based on your business model. If your funnel can’t hit the numbers, you’ll know before you waste money.
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See exactly how to structure your lead magnet, landing page, follow-up emails, and offers — so you're not just getting traffic, you’re getting people who are ready to buy. Works for both services and products.
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Learn how to spot the signals that your funnel is ready to scale — and avoid over-investing too early. This section gives you a scale-up framework to grow sustainably, without breaking your cost-per-acquisition model.
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The Formula
Whether you're new to Google Ads or scaling an existing campaign, this guide gives you a proven framework to maximise ROI, avoid costly mistakes, and build a predictable growth engine.